GM’S “FIND YOUR STYLE” Music Video for Live Event
Chophouse Edit was contracted to produce 18 two-minute branded style pieces for GM’s TEN Event in Hollywood, CA. Party goers were tantalized by an array of concept cars, while an assortment of two minute video pieces pulsated rhythmically behind them on a 30′ video wall. Each of the eighteen automobiles featured were connected to Southern California’s trend setting car culture through classic images and design cues that positioned GM as a staple of California culture over the last 60 years. I edited eight of the eighteen pieces including the above which played with the 2002 Chevy Bel Air Concept.